Currency
Cost
$
Markup
%
Margin
%
Revenue
$
Profit
$

Pricing Products? The Markup Calculator is Your New Best Friend. As a business owner selling physical products, I can’t overstate how important it is to get your pricing right. You don’t want to go too high and scare customers away. But underpricing means leaving money on the table – and we’re in business to actually make money, right?

That’s where the markup calculator became my secret weapon. This humble little tool has been a gamechanger for pricing my products profitably and consistently.

What’s a Markup Calculator?

Basically, it’s a calculator that figures out the selling price you need to achieve your desired profit margin on each product. You just plug in the cost to make or purchase the item, then enter your target markup percentage. Bam – the calculator spits out the selling price to hit that markup.

For example, say I pay $5 for a blank t-shirt from my supplier. If I want to double my money with a 100% markup, the calculator will tell me to sell that shirt for $10 Check in Markup Calculator. Easy peasy!

Markup Percentage = (Profit / Cost) * 100, where

Profit = Revenue – Cost

In my early business days, I’ll admit I was just winging it on pricing. I’d look at competitors’ prices, make some guestimates on costs and slap on a markup that “felt right.” ??? It was a mess.

Some products ended up overpriced, causing customers to balk. Others were underpriced, meaning I was working for next to nothing. Definitely not a sustainable way to run a business!

Then one day, I stumbled upon markup calculator apps and websites. It was a lightbulb moment. Finally, a simple tool to get consistent, logically-calculated pricing across my entire product line!

These days, the markup calculator is my go-to for pricing every last thing I sell – from t-shirts and drinkware to custom jewelry and more. Plugging in my standard markup percentages gives me confidence I’m making an actual profit on each sale.

Using a Markup Calculator

Most are extremely user-friendly, whether you use an online calculator, smartphone app or even just punching it into a regular calculator.

You just:

  1. Enter the cost of the product
  2. Enter your desired markup %
  3. Calculator shows you the selling price!

Boom, pricing solved with a couple of clicks. No more agonizing over what people “might” pay or what the competition charges. Just cold, hard numbers to ensure I’m making the profit margins my business needs.

Advanced calculators can get even fancier, factoring in additional costs like labor, taxes and shipping too. But even the simple ones are pure gold for small sellers like me.

If you sell any kind of product and haven’t discovered markup calculators yet, seriously – go find one now! It’s an invaluable tool for making sure you actually make money, not just move units. Your profitability will thank you.

To calculate the discount, we have markdown calculator. You can also use our profit margin calculator.

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